The Nielsen Global Survey on Corporate Social Responsibility surveyed more than 29,000 Internet respondents* in 58 countries. And it’s no longer just wealthy suburbanites in major markets willing to open their wallets for sustainable offerings. The survey showed 14% of … Sixty-six percent of global respondents say they are willing to pay more for sustainable goods, up from 55% in 2014 (and 50% in 2013). In its 2015 Nielsen Global Corporate Sustainability Report, Nielson found that "66% of global consumers say they're willing to pay more for sustainable brands--up 55% from 2014." • Products with sustainability benefits drive sales by 4% : Clearly define your brands sustainable benefit • Consumers are willing to pay more for sustainable products; price optimization is essential: Establish the optimum price for your brand • Millennial and Gen Z are leading the way: Develop a plan to drive awareness and communicate As part of the trade off, consumers are willing to pay more for products that use sustainable processes. Nielsen Study: Global Consumers Willing Sustainable Retail: How Gen Z Is Leading The Pack - Forbes As a result, many consumers have adopted more sustainable behaviors. When it comes to sustainable food purchasing, there’s a generation gap. THE SUSTAINABILITY IMPERATIVE - Rainforest Alliance Sustainable products Research focuses on consumers’ willingness to pay up for … In a study of 30,000 consumers across 60 countries, Nielsen found that nearly 2/3 of consumers globally are willing to pay more for sustainable goods — and that is on the rise. Environmental awareness & eco-friendly products - TONTOTON